Facebook ads have become a dominate force in the online advertising world. If you are a small business or a website selling products and services, reaching a targeted audience is very important. The ability to run targeted ads on Facebook will enable you to reach your potential customers without paying for traffic that is unlikely to purchase from your small business.
As you may see in the video, Facebook ads allows you to target your potential customer base by location, age, race, education level and even special interests. You should not, however, guess at the demographics of your customer base.
As you may see in the video, www.quantcast.com is a free resource which may help you determine exactly who your targeted audience is. By narrowing your audience, you may increase your click thru rate on Facebook and lower the cost of your Facebook advertising campaign.

FACEBOOK Ad Secrets